The Problem

In today's digital world, social influence has become a valuable commodity, driving consumer behavior, purchasing decisions, and brand engagement. However, despite the increasing importance of social influence, many influencers struggle to monetize their influence effectively and fairly. Current monetization models, such as sponsored posts and affiliate marketing, often lack transparency and favor only a select few with large followings.

Additionally, these models are susceptible to fraud, manipulation, and centralized control by a handful of social media platforms and advertising agencies. This results in a broken ecosystem that fails to reward users accurately for their true influence, leaving smaller influencers with limited opportunities to monetize their efforts.

In the onset of a democratized world, living as a digital native with free access to consumption and value creation lacks a true rewards and incentives model that is owned entirely by its participants. This needs to be solved.