# Research and Polling

theSalt Block has the ability to collect and analyze opted-in, volunteered information not available on the public internet (such as average income or favorite movie) as well as data collected through on-chain information from wallet addresses given by users as well as social media analytics.&#x20;

It is therefore in a unique position to overlay these various data sources and offer unique insights into on and off-chain user behavior in the crypto space useful to the research industry.&#x20;

For any data that is missing, a quick quiz or poll can be done to provide specific information to specific brands wanting to understand the market and improve their products and services.
